Anticipating customers’ needs early and being able to serve them with differentiated products
and solutions is a key pillar of ACC’s commercial strategy. ACC creates deep-rooted engagements
with end-use customers and our initiatives to drive commercial excellence are shaping the future,
with new concepts such as ‘Construction Ka Doctor’, a web sales platform, and the ACC Dream Home
App
ACC Dream Home App
The app allows Individual Home Builders to have their queries answered with just a swipe of
their smartphone screens, access a database of authorised dealers, retailers, masons, engineers
and architects, get information on the ACC product portfolio, view sample home plans, and access
expert technical advice with ease.
The app has crossed the milestone of more than 10,000 installations on Google Playstore.
Construction Ka Doctor
In rural areas, retail outlets function as information hubs and ACC is successfully leveraging
them to build a stronger connect with customers. ACC’s Construction Ka Doctor is our popular
engagement platform at dealer counters. There are 2,000 assistance counters across India which
is knowledge-sharing platform for consumers, masons, contractors and communities